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Powerline centralizes product discovery, ordering, and supplier management for functional brands, distributors, and retailers. Real catalogs, net terms, reorders, and compliant fee handling — stop juggling spreadsheets, phone orders, and separate invoices.
The platform is never the seller of record — our fee is invoiced separately from the product transaction.
The specialty supply chain still runs on phone calls, faxes, and handshake deals. It's time for software that actually works for your business.
Separate invoices, different ordering methods, individual checks or cash for every distributor. No centralized view of what you're spending or what's on order.
Phone calls, texts, faxes — then manually tracking each order. Errors pile up, items get missed, and there's no order history to reference.
Distributors spend thousands on printed catalogs, sales reps driving routes, and manual follow-ups. Scaling means hiring more people, not better tools.
Major B2B platforms weren't built for functional products. You're left with outdated tools or no tools at all — while other industries have moved on.
Built for the unique needs of functional wholesale — from product discovery to order and money management.
See all your distributors, orders, and invoices in one place. No more juggling separate accounts and tracking spreadsheets.
Browse distributor catalogs, filter by category, certification, or price. Find new suppliers you didn't know existed.
Place orders in minutes, not phone calls. Track status, reorder from history, manage everything centrally.
Apply for net terms, see your credit lines, and track payment schedules across all distributors.
Showcase your full catalog online. Retailers find you without a sales rep knocking on their door.
Receive and manage orders digitally. No more scribbled phone orders or lost faxes.
Assign reps to territories, track commissions, attribute orders. Scale your team without scaling your overhead.
See who's ordering, what's trending, which products move. Data-driven decisions instead of guesswork.
Three simple steps to centralize your wholesale operations.
Sign up as a brand, distributor, or retailer. Set up your business profile in minutes.
Buyers browse distributor catalogs and find new suppliers. Sellers showcase products to thousands of potential buyers.
Manage all your orders, communications, and supplier relationships in one place — with full sales autonomy.
Functional and specialty retail is a massive market — and almost none of it has modern B2B software.
Sources: IBISWorld, Brightfield Group, industry reports
Create your business in minutes — sell wholesale, buy wholesale, or both. Keep full sales autonomy while eliminating the manual chaos.